There are many compelling reasons that cause small and midsized law firms to evaluate new Marketing and Business Development technologies that help create, execute and track Marketing and Business Development strategies.
Here are some of the top reasons we at Akeepo have encountered from law firms from coast to coast:
- Smaller firms know that their clients are being courted and marketed by larger firms monthly via email marketing and in person at conferences and they must cement these relationships.
- With so much time focused on billing for attorneys, there is a need for On-Demand marketing services that require little or no attorney time and, at the same time, enable them to effectively execute their Marketing and Business Development initiatives.
- Firms are not sure how much time is spent on Marketing and Business Development, its effectiveness or return on investment, and they need the analytics for data driven decisions and budget guidance in the future
- Digital natives—the oldest Millennials are now almost 34 years old—want information and analytics at their fingertips, to be able to access data from any mobile device, and have the resources of Business Development coaches to improve their effectiveness on a daily basis
- Since Marketing and Business Development are not taught in law schools, firms are finding it beneficial for new associates or any attorneys to develop skills in the personal selling areas of Presentations, Pitching, Value Propositions and Initial Meeting strategies that can provide a competitive advantage when prospecting for new business and new clients
- Many firms come to the realization that they may not have enough clients to meet their annual revenue goals, and therefore need to kick-start a comprehensive marketing effort for a healthier business pipeline
- Partners and leaders of firms with an eye on retirement know their futures rely on attorneys with sound Marketing and Business Development skills to sustain and grow their business through that retirement
If any of these reasons sound familiar, give us a call and we can discuss how Akeepo addresses these issues and more.
AKEEPO is an effective and innovative Marketing and Business Development technology and service suite that helps small and midsized law firms with developing, executing, and tracking a firm’s Marketing and Business Development strategy, supplemented by Attorney coaching. Working with firm Marketing leadership, Partners and Attorney’s, AKEEPO helps position firms for success now and in the future with its comprehensive Technology platform, On-Demand and Business Development Services.
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We’re excited to move forward and show you what Akeepo can do for you. Contact us by filling out the form below.