CREATING AN EFFECTIVE BUSINESS PLAN COURSE
Creating a comprehensive and effective Business Development and Marketing plan is critical to your success. Akeepo’s Business Development experts will assist in every aspect of building, developing and executing an effective book of business so you can hit the ground running from day one.
KEY TOPICS
- Personal and Professional network Prospect Lists
- Industry and Company Target Lists
- Referral, Relationship Mapping and Cross-Marketing Opportunities Identified
- Strategic Relationships and Professional Alliances
- Email Marketing, Marketing Campaigns, Speaking Engagements and Social Media outreach
WHO BENEFITS THE MOST?
- New Attorneys tasked with marketing for new business and new clients
- Seasoned Attorneys who mentor new Attorneys
- Seasoned Attorneys looking for new Business Development insights, ideas and strategies
COURSE DURATION
- (4) one-hour customized individual working sessions, in-person or online
BUSINESS DEVELOPMENT 101 COURSE
It takes more than just a law degree to get business in today’s highly competitive legal field. Without some basic Business Development skills and an understanding of how to start relationships, you’ll be at a serious disadvantage if you’re tasked with generating new business for your firm. Akeepo knows you didn’t go to law school to become a Business Developer and Marketer, but we can help you at a time when these skills are more critical than ever today to win business.
KEY TOPICS
- Selling for Non-Salespeople Techniques
- Positioning: Elevators, Pitching, Value Proposition and Differentiation
- Phone and Face-to-Face Initial Call Strategies
- Pressure-free messaging when asking for business or referrals
- Ice-breakers for starting relationships of value
WHO BENEFITS THE MOST?
- New Attorneys who need basic Business Development skills
- Seasoned Attorneys who may feel uncomfortable marketing their services
- Seasoned Attorneys who will mentor new Attorneys
- Any attorney looking for new insights on Business Development
COURSE DURATION
- (4) one-hour customized individual working sessions, in-person or online
PARTNER PATH ATTORNEY 1-ON-1 COACHING SESSIONS
If you’re on the partner path, we know the required hours of hard work, dedication and focus you’ll need to get to your destination. To use a sports analogy, the number one golfers on the PGA and the LPGA both have coaches to assist them in all areas of their golf development. So why shouldn’t you? Akeepo’s Business Development and Marketing coaches assist you through your journey, so you can make every hour you spend in Business Development count.
KEY TOPICS
- Motivation of “The Why”
- Business Plan Time Management Strategies
- Trending Analytics Areas of Improvement: Presentations, Closing and Following Up
- Positioning for more Referrals and Cross-Marketing
- Less Communicating and More Connection for Relationships of Value
- What Rainmakers do
WHO BENEFITS THE MOST?
- New Attorneys on the Partner Path
- Any Attorney who wants to improve via coaching in any area of Business Development
COACHING DURATION
- One hour, 1:1 individual customized coaching sessions as needed in-person, online or in field